Shell McCoy

Shell is a marketing consultant, with two decades experience.  She has enjoyed a diverse career in the financial sector, working with creative and talented people and has been responsible for a broad range of exciting projects.

Shell is passionate about creative and authentic marketing and the power of sponsorship. In 2010, Shell made the transition from corporate life to entrepreneurship and established Wild Poppy Concepts. A boutique marketing company, focused on supporting SME’s and highly talented professionals. Specialising in strategic marketing and brand creation, Wild Poppy Concepts offers clients a range of outsourced marketing support services.

In 2019, Shell expanded the Wild Poppy brand and established Wild Poppy Wellbeing. An independent Irish Health Store, providing customers with ethical vitamins, supplements and skin care products.

Excited to be working with her Floreo Botanicals co-founder's Joost and Tom. Shell's ambition is to create an authentic range of plant botanicals, which promote wellbeing, help to maintain the natural processes of the body, are cruelty free and kind to our planet.

Shell is a super proud mum of two boys and really enjoys living in the country with her partner.  She loves to paint, loves early morning walks with her dog and is a strong believer in the power of now. Shell also feels very strongly about our individual responsibly and duty as global citizens to protect and nurture our precious animals and our planet.